What magazine did you buy and why?
I bought SLAM magazine. I prompted to buy this magazine because it keeps me updated on diverse matters concerning basketball. I get to read about the NBA, know the current scores of various teams and stay up to date with current news circulating in the realm of basketball. It contains gripping and bright photos of my favorite players making amazing basket scores. It also contains the latest trending advertisement of quality brands such as Nike and Jordan’s sportswear. It also provides a reader with statistical data.
What is the purpose of the magazine and what values does it promote?
The purpose of the magazine is to disseminate news relating to basketball globally and to promote basketball sport and culture. It informs those who are interested in basketball on the most important details, concerning namely different players who have moved to new teams or the lineup for major league teams. It acts as an advertising platform as well.
Who is the magazine target audience (demographics and psychographics)?
The target audience of SLAM magazine is basketball fans (with more than 90% of them being players as well). The major audience ranges from 16 to 30 years old. The magazine expands its audience by using an online platform via their website slamonline.com. It is informative and, above all, contains news on everything related to basketball. It has over 500,000 unique users and approximately over 4 million page views per one month. Statistics shows it has a circulation of 150,000 and the readership clocks about 900,000 with 6 readers per copy. Slam magazine is male-dominated with male readership.
What percentage of the magazine is dedicated to advertising?
The magazine dedicates a large fraction to advertising since various shoe brands like Nike and Jordan advertise on a regular basis. Other organizations such as cloth-line brands also advertise there.
How much does it cost to place a full page ad?
Advertisement in SLAM costs about $15,580 per display for the advert to appear on a full page once, $14,600 to appear four times, $13,700 to appear eight times and $12,920 to be featured twelve times. The charges also vary according to the page size and the size of the advertisement: there are many options like a spread, a full page, two thirds of a page, half a page and a third of a page. The charges also vary to when it comes to being featured on the cover page.
Would you buy this magazine again? Why or why not?
Yes, I would certainly buy this magazine again, because it is very entertaining and informative. It is what is considered a quality media, and I like the way the magazine is organized and the information is presented.